Optimizer: Data Cleanse & Append
Save money and add insight with enhanced data
Optimizer helps you cleanse, append and analyze your customer data to make sure you have a complete, accurate view of your customers across your entire business - from sales to marketing to finance.
Key Benefits
- Save money and increase campaign ROIs by eliminating undeliverable, duplicate and out-of-business mail addresses and disconnected phone numbers
- Increase retention by filling in information on current customers to better understand “pain points” and upgrade opportunities
- Close sales quicker by instantly identifying the best contacts and most promising prospects
- Save precious sales time that is often eaten up with data updates - and there’s no IT investment needed either
Old customer data costs you sales
The best opportunities for sales can be found among your current and past customers, but you need to keep your internal database up-to-date to find them. With Optimizer, you tap directly into D&B’s excellence in data quality to clean and enhance your customer data.
Add crucial information you wouldn’t otherwise collect
In addition to identifying duplicates and updating incorrect information, Optimizer can also enhance your customer records with a wide array of data. Add industry and demographic information for a more complete customer profile. Or get D&B’s proprietary D-U-N-S® numbers to organize your database and ensure duplicates don’t reappear.
Put D&B’s patented quality control to work for you
D&B’s patented quality control process, DUNSRight™, ensures that all the information in Optimizer is the most accurate and timely available. The data includes contact information, firmographics, contact names from a variety of job functions, corporate linkage and predictive indicators like credit scores. |